Software should understand the people who use it.

A business carries years of know-how in how its people serve customers and make decisions. We start there and build the system around it.

Start with MYBB ROIQ See our mission

Business people and engineers, at the same table.

Between us, we have built software and built businesses.

Architecture and engineeringPlatforms, integrations and the systems behind them.
AIAgents built and put to work inside real operations.
ProductProducts taken from a first version to growing companies.
Growth and salesBusiness development led in Israel, Mexico and across Latin America.
Running a businessCompanies of our own, in finance and in consulting.

So the people who work out how your business makes money are the people who build its system. Our own diagnostic technology does the first reading.

Our mission is to put the systems large companies run on within reach of every business owner.

For decades, people have adapted to software. We make software adapt to people.

What you can hold us to.

We learn the business before we choose the technology.
How you make money, how the work moves and what should come first. The tools are chosen after that.
You always know what’s fact and what’s our reading.
Everything we hand you keeps apart what you told us, what we think it means and what we still need to check.
Your people keep the decisions.
AI drafts and sorts. Your people approve anything that changes a price, an order or a commitment.

Built in Israel.

Our software is Israeli technology, made for the way your business runs. We work with businesses all over the world.

The people behind MYBB.

Business strategy, product, engineering and AI, in one team that works on your business from the first question onward.

Omri Galili
CEO · Business Strategy
Omri has spent more than a decade founding companies, raising capital, investing and advising businesses in Israel and abroad. He leads strategy and client work at MYBB, and makes sure every system starts from a real business problem.
Zohar Suslovich
CTO · Product & Systems
At MYBB, Zohar turns the diagnosis into a specification, workflows and a clear user experience, and leads the product until it is ready to build and deploy. He trained in software architecture, works across the modern stack, and has 10 years behind him in software engineering, entrepreneurship and fintech.
Jonathan Bar Eli
CAIO · Engineering & AI
Platforms, AI agents, automations and integrations: Jonathan has spent 8 years building complex systems like these as a senior developer and AI engineer. At MYBB he leads architecture and development, and builds every system to be reliable, secure and extensible.
Aviv Mizrahi
CPO · Product & Growth
As CPO, Aviv joins product thinking with business strategy. For more than 10 years he has turned new technologies into products and businesses in AI, SaaS and other fast-growing fields, and helped the companies behind them grow.
Marcos Engelmayer
Director of Business Development · LatAm
Marcos leads MYBB’s business development and sales across Mexico and Latin America. He comes from corporate sales and business consulting in Israel, Mexico and other markets, where he helped clients find the solutions that grew their business and improved how it performed. He starts from what the client needs and stays with it until the client is satisfied.
Avi Cohen
Senior Software Engineer · Front End & UI/UX
For more than six years Avi has worked as a full-stack engineer on AI and BI systems. He has built AI agents, and connected interfaces to heavily loaded systems running on large volumes of data while keeping the whole system fast. At MYBB he leads front-end and UI/UX development.
Shahar Jorge Michalovsky
Systems Implementation Manager
A system is worth something only once people use it, and that is where Shahar comes in. For years he implemented systems at large companies, the defense industry among them. At MYBB he is our person on the ground: he learns every system we deliver inside out, works it into the way the business already runs, and stays with the client’s team from start to finish, until they know it well and it is part of their working day.
Nuri Sachs
Senior Software Engineer
Nuri wrote his first code at ten and has not stopped since. He has worked at major corporations and built products from the ground up, and over the last two years he has gone deep into AI. At MYBB he works on our own technology and on the systems we build for clients, and sets a fast pace for the whole development team.