Privacy Policy

1. Scope and acceptance

This Privacy Policy explains how MYBB.ai ("MYBB", "we", "us") collects, uses, stores and shares personal information when you use mybb.ai, answer the 10 questions of MYBB ROIQ, our business assessment, contact us, apply for a job, book a meeting or receive MYBB services.

The website and services are operated under the MYBB.ai brand. For a paid engagement, the legal entity identified in the signed proposal, order form, invoice or statement of work is the contracting service provider.

Data inside a system that MYBB builds and hosts for a customer is handled as described in section 9 and in the signed agreement.

You are not legally required to provide personal information, but without certain information we may be unable to respond, prepare a growth plan, schedule a meeting or provide services.

2. Information we collect

Information you provide: name, business name, role, email address, telephone number, language, contact preferences, questionnaire answers, free-text descriptions, meeting requests and correspondence, and, if you apply for a job, your application and CV.

Business information: descriptions of business processes, systems, workflows, teams, customers, operational challenges, goals, KPIs and other information you choose to provide for the growth plan or for building and running a system.

Public information about the business: when you complete the questionnaire, we may look at information published about the business, such as its website, the social media profiles you named and web search results, and store it with the form.

Technical and usage information: IP address; the approximate location derived from it (country, region, city, postal code and approximate coordinates) and the network it belongs to; device, browser, operating system, screen size and language settings; timestamps; the pages you view, the page that referred you and UTM data; how you use the pages, such as the links and buttons you click, how far you scroll and which sections you see and for how long; page speed; and errors. Section 5 describes how this is collected.

Project information: if you become a client, we may receive documents, credentials, data samples, system records or other information needed to build, host and support your system. Its handling also follows section 9 and the signed agreement.

The public website does not ask you to provide passwords, complete payment-card details, medical information or other highly sensitive information through the questionnaire. Please do not submit such information unless MYBB has expressly requested it through a secure agreed channel.

3. How we use information

To respond to inquiries and identify the appropriate MYBB service.

To research your business and prepare a growth plan, a meeting agenda and a proposal.

To schedule meetings, prepare proposals, enter into agreements, and build, deliver, host, maintain, support and develop systems for our customers.

To operate, secure, troubleshoot and improve the website and MYBB systems.

To understand how visitors use the website, such as which pages and sections are read, what is clicked, where visits end and how fast pages load, and to improve it. Analytics never records what you type into a form.

When you submit the questionnaire, we email the address you gave to confirm we received it and to tell you what happens next. We may also send documents we prepare for you, such as a summary of your answers or your growth plan, to the same address.

To send service messages and, where permitted by law or consent, marketing updates. You may unsubscribe from marketing at any time.

If you ask for a link to continue the questionnaire, we use your email address only to send it. The link opens the form with everything you filled in, without a password, for 30 days, so please do not pass it on.

If you apply for a job, to review your application and contact you about it.

To comply with law, protect rights, investigate misuse, prevent fraud and manage legal claims.

4. AI-assisted processing

In the questionnaire, an AI tool reads some of your answers as you fill them in, to check that they hold enough detail. After you submit, AI tools help write the summary of your answers and the plan that follows from it, and may translate them into another of the website's languages. For this, your answers and public information about the business, including what its own website says, are sent to an AI provider that processes them outside Israel. The same provider runs the web search for public information about the business.

MYBB may use artificial-intelligence tools to organize questionnaire answers, identify themes, draft a growth plan or support building and running a system. AI-generated material may contain errors, and it is checked by our systems or our team before it is treated as a final recommendation or project requirement.

We aim to share with an AI provider only the information reasonably required for the relevant task and to apply appropriate contractual, technical and organizational safeguards. When a system MYBB runs for a customer includes an AI component, its use is defined in the signed agreement.

5. Cookies, local storage and analytics

Essential storage. The website uses three cookies to keep your questionnaire session for 30 days; scripts on the page cannot read them. It also uses your browser's local storage to remember your language, where you stopped in the questionnaire, the text of the questionnaire screen you are on until it is saved, and the email address a continue link was sent to. A few short-lived items are kept only until you close the tab.

Analytics. The website runs its own analytics, on MYBB's own infrastructure. It keeps a random visitor identifier in your browser's local storage for one year, after which it is replaced, and a random identifier for each visit, so that we can tell visits and returning visitors apart. It sets no cookie, never records what you type into a form, records no video or replay of your screen, and sends nothing to an advertising or analytics company. On the questionnaire's pages it records less: not the words of what you click, not section titles and not the text of errors, only which question you reached.

Advertising. The website does not use advertising or third-party tracking technologies. If they are added, we will update this policy first and ask for consent where the law requires it.

The UserWay accessibility widget loads on every page and may keep its own settings in your browser (see section 6).

You can clear or block cookies and local storage in your browser settings. Clearing the analytics identifier does not affect how the website works; blocking essential storage may stop the questionnaire from keeping your progress.

6. Third-party providers and disclosures

We may share information with providers that support hosting, cloud infrastructure, security, CRM and intake processing, email, communications, calendars, support, professional advice and AI processing, solely as reasonably required for the service.

The website uses or may link to third-party services such as UserWay and WhatsApp. When you use a third-party service, its own terms and privacy policy also apply.

We may disclose information when required by law, court order or regulatory request; to protect rights or safety; in connection with a merger, financing, sale or transfer of business; or with your instruction or consent.

We may use aggregated or de-identified information that does not reasonably identify an individual.

7. International transfers

The website and the information it collects are hosted in the European Union. Some service providers, including the AI provider and our email provider, may store or process information in other countries outside Israel. When this occurs, MYBB will take reasonable steps to use providers and arrangements intended to protect the information in accordance with applicable law.

8. Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to provide services, maintain business and security records, resolve disputes and comply with legal, accounting or contractual requirements.

Questionnaire leads that do not become clients may be deleted or anonymized when no longer needed for legitimate follow-up, unless a longer period is required by law or justified by a documented business need.

An unfinished questionnaire is kept on the website for up to 30 days from the last activity in it, and then deleted. A submitted questionnaire is kept on the website for 7 days as a backup, and the record itself is kept in our CRM.

Analytics data is kept for up to 13 months and then deleted. The website's technical logs are kept for 30 days. Deleted information may remain in backups for up to 7 more days.

9. Data in systems we host for customers

When MYBB builds and hosts a system for a customer, the data that the customer and its users put into it belongs to the customer. MYBB processes that data on the customer's behalf, only to build, host, maintain, secure, support and develop the system, and as the signed agreement sets out. For that data the signed agreement governs, and the customer is responsible for its own notices to the people whose data it holds.

When the service ends, the customer may ask for an export of its data. MYBB then deletes the data within a reasonable period, unless the law requires us to keep it.

10. Security

MYBB uses reasonable technical and organizational measures designed to protect personal information, including access controls, limited permissions, secure service providers and operational review. No internet or storage system can be guaranteed completely secure.

If you believe information has been exposed or misused, contact us immediately at the details below.

11. Your rights and choices

Subject to applicable Israeli law, you may request to review personal information held about you and ask that inaccurate, incomplete, unclear or outdated information be corrected or deleted where the law provides that right.

You may ask to stop direct marketing at any time. You may also request information about the way your data is used or submit a privacy complaint.

Requests should be sent to welcome@mybb.ai. We may need to verify your identity before completing a request.

12. Children

The website and MYBB services are intended for business users and are not directed to children under 18. If we learn that a child submitted personal information without appropriate authorization, we will take reasonable steps to delete it.

13. Changes to this policy

We may update this policy when the website, services, providers or legal requirements change. The updated date will appear at the top. Material changes may also be communicated through the website or directly when appropriate.

14. Governing law and language

This policy is governed by the laws of the State of Israel. In the event of inconsistency between language versions, the Hebrew version will prevail, subject to applicable law.

15. Contact

MYBB.ai

Email: welcome@mybb.ai

Telephone and WhatsApp: +972 53-658-4225

Address: 5 Naomi Shemer Street, Kiryat Ono, Israel